Content Strategy
Full communications audit and a clear roadmap. Know what to say, where to say it, and how to say it in a way your audience actually responds to.
COMMUNICATIONS & AI CONTENT STRATEGIST
I Help NGOs & CSOs Tell Stories That Move People — and Move Funding
Communications strategy, content, and digital storytelling for NGOs, CSOs and the social sector.
Strategy★Storytelling★Advocacy★Social Media★Campaigns★Training★
Strategy★Storytelling★Advocacy★Social Media★Campaigns★Training★
Trusted by organisations across the African social sector.
About
I'm Ruele.
For the past 5 years, I've worked at the intersection of communications, advocacy, and the humanitarian sector. I'm an HIV Champion, human rights activist, U=U Ambassador for Kenya, and writer. I take complex, sensitive issues and turn them into content that connects, educates, and drives action. Recognised as a Digital Health Influencer by the Kenya SRHR Alliance, 2025.
I don't just understand digital strategy — I understand the people your work is trying to reach.
5 Years Experience
Social Sector Specialist
Kenya-Based & Global-Ready
Services
How I can help your team.
Social Media Management
Monthly retainer. Content calendar, copywriting, posting, and analytics — so your organisation stays visible without burning out your team.
Capacity Building & Training
Workshops and training for NGO and CSO staff on digital storytelling, donor communications, and social media. Build the skills in-house.
AI Content Strategy
I help NGOs and CSOs harness AI tools to produce more content, faster — without losing the human voice that makes your work matter. From prompt engineering to AI-assisted campaign planning, this is the future of social sector communications.
AI-Powered Website Development
Need a professional website that actually works for your organisation? I design and build AI-powered websites tailored to NGOs and CSOs — fast, affordable, and built to convert visitors into supporters.
Learning Management Systems (LMS)
I build custom online learning platforms for organisations that want to train staff, volunteers, or communities at scale. Interactive, accessible, and designed for the social sector.
WhatsApp Automation
Turn WhatsApp into a powerful communications tool. Automated responses, community broadcasts, donor follow-ups, and service delivery — all through a platform your audience already uses every day.
Why Work With Me
Not your average comms guy.
- 01
I speak fluent NGO — donor language, community sensitivities, impact reporting, all of it.
- 02
I'm a practitioner, not just a strategist. I've lived the work.
- 03
Bold creative that stands out from the sea of generic nonprofit content.
- 04
Africa-based, globally-informed.
Portfolio
Selected Work.
A snapshot of campaigns, convenings, and content engines built across the African social sector.
4 Years · Cape Town → Zambia → Kenya → Botswana
International HIV & Adolescence Conference
A four-year journey with one of Africa's leading conferences on adolescence, SRHR and HIV. From hosting the podcast stage in Cape Town, to speaking in Zambia, to serving as Local Co-Chair when the conference came home to Kenya, to joining the organising committee in Botswana — this is where communications meets movement building at continental scale.
Public SpeakingEvent CommunicationsSRHRPodcast
Youth Reference Group · Communications & Media Strategy
Tausi Task Force — Y+ Kenya
As part of the Y+ Kenya Youth Reference Group, I helped channel the lived experiences of adolescent girls and young women into a full media campaign — radio, TV, podcasts, and social media. The Tausi Task Force wasn't just a project, it was a movement, and communications was the engine.
Campaign StrategyMedia RelationsAdvocacyAGYW
Content Production · 27 Audiovisual + 10 Audio Episodes
Love Matters Kenya — R&W Media
27 audiovisual episodes and 10 audio episodes produced for Love Matters Kenya — covering sexual and reproductive health, sex-positive messaging, and human rights in an accessible, stigma-free format. Also contributed blog posts to Love Matters Africa.
Content ProductionSRHPodcastStorytelling
Podcast Production · Pan-African
Youth Wise Podcast — Y+ Global
A podcast produced in partnership with Y+ Global, amplifying the voices of young people living with HIV across the continent.
PodcastHIVYouth Advocacy
Multi-Country Content · 8 African Countries
Young Emerging Leaders Podcast
Facilitated by Y+ Global, we coordinated and produced podcast content across 8 African countries, platforming young leaders driving change in the health and rights space.
Pan-AfricanLeadershipContent Strategy
Insights
Insights & Updates.
Thoughts on HIV, LGBTIQA+ rights, and digital strategy.
What U=U Really Means for Communities in East Africa
Undetectable equals Untransmittable is more than a medical fact — it's a tool for dignity and destigmatisation. Here's why every NGO communicator needs to understand it.
May 2026
Communicating Queer Advocacy in Restrictive Contexts
When the political environment is hostile, how do you tell the stories that need to be told? A strategic communications perspective.
Apr 2026
Why Your NGO's Social Media Isn't Working (And How to Fix It)
Most nonprofits treat social media like a notice board. Here's how to turn it into a genuine community-building tool.
Mar 2026
Podcast
Sex-Ed By Ruele-ations.
The hard conversations you can't have with your parents. Sex education, health, and advocacy — honestly.
Free Download
5 Mistakes NGOs Make on Social Media (And How to Fix Them)
A no-fluff guide pulled from years of working with mission-driven teams.